Soft sell?
Topping my list of "diamonds" in New Britain right now is the New Britain Rock Cats.
Earlier this month, the Rock Cats www.RockCats.com held their annual "FanFest," when the Cats threw open the New Britain Stadium gates to some 3,000 baseball-hungry fans who got a feel for the stadium, plenty of free fan-food like hot dogs, popcorn, ice cream and soda, some Rock Cats posters, Rocky tattoos, and face painting. Plus the hundreds of kids who signed up for the Rookies Club will get a free T-shirt at their first game and be able to run the bases after every Sunday game.
All without ever having to reach for the wallet. Sweet.
And most refreshing and commendable was the lack of sales pressure. While there were certainly places to get season or even just single-game tickets, nobody was peddling or pushing them. Obviously, the Rock Cats organization knows that in this case, a soft-sell is all that’s necessary.
And now, there are Rocky posters on the walls in all three of our boys’ rooms, and they have enough tattoos to last a while, and thanks to the schedule, the boys know which game is closest to their birthday. Maybe it was a hard sell after all, because believe me, the boys will make sure we’ll be there. This time with our wallets open.
Earlier this month, the Rock Cats www.RockCats.com held their annual "FanFest," when the Cats threw open the New Britain Stadium gates to some 3,000 baseball-hungry fans who got a feel for the stadium, plenty of free fan-food like hot dogs, popcorn, ice cream and soda, some Rock Cats posters, Rocky tattoos, and face painting. Plus the hundreds of kids who signed up for the Rookies Club will get a free T-shirt at their first game and be able to run the bases after every Sunday game.
All without ever having to reach for the wallet. Sweet.
And most refreshing and commendable was the lack of sales pressure. While there were certainly places to get season or even just single-game tickets, nobody was peddling or pushing them. Obviously, the Rock Cats organization knows that in this case, a soft-sell is all that’s necessary.
And now, there are Rocky posters on the walls in all three of our boys’ rooms, and they have enough tattoos to last a while, and thanks to the schedule, the boys know which game is closest to their birthday. Maybe it was a hard sell after all, because believe me, the boys will make sure we’ll be there. This time with our wallets open.
posted by Elisa Hutcoe Krochmalnyckyj at
12:23 PM
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